Did you know that bauma 2019 was the best bauma ever so far? And that the fair set a new attendance record by welcoming 620,000 visitors from around 200 countries? bauma 2019 justified its reputation as the world’s leading trade fair for construction machines, building material and mining machinery, construction vehicles and construction equipment.
Record sales at bauma 2019
3,550 used and new construction machines were sold before and during bauma, and sales of EUR 461.8 million were achieved. The construction equipment business in Germany, Austria, Czech Republic and Slovakia, as well as in the Eurasian region contributed to this result.
Caterpillar and Zeppelin and their shared stand in hall B6 were a major draw for bauma visitors. Around 70 exhibits across all size categories reflected the advances made in construction equipment used for excavation, civil engineering, road construction, gardening and landscaping, demolition, recycling, and the extraction of raw materials. The main attractions? The chain dozer CAT D11, the wheel loader CAT 992K and the dump truck CAT 777G – the three largest of all exhibits!
Trend: digitization and virtual reality
One key topic was digitization: Remote diagnosis of machines and remote software updates reduce downtime of equipment and engines. Zeppelin’s service also impressed the visitors: They experienced the entire Rental SBU portfolio in the “Infinity Room”, in which three 270-degree LED screens immersed visitors in the fascinating 3D world of a construction site and gave them an impressive overview of our range of services. Zeppelin was even involved in putting on bauma itself, supplying a number of exhibitors with stands from the modular room system portfolio. The rental team provided first-class sales management: with a record order intake of 35 million euros!
Visitors to Zeppelin Power Systems’ stand discovered more about the latest EU emissions class V-compliant engines, and learned about cutting-edge maintenance and repair options. With VR (virtual reality) glasses on, they were able to virtually explore installation projects and inspect engines at work.
For the good cause
As a foundation-owned company, Zeppelin combines business with social responsibility wherever possible. All proceeds from the Driver’s Bar and a raffle of Caterpillar construction machine pictures were donated to the charity “Home from Home South African”. The sum was rounded up by the Zeppelin Group, totaling to EUR 100,000 overall.
You want to see more? Then enjoy the full bauma 2019 vibe in our picture slide show!
bauma 2019 © Zeppelin Group
On our bauma blog www.wearebauma.com you can find lots of background reports, videos, and a photo reportage. Have fun scrolling!
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